For decades, open houses have been a staple of real estate marketing. Sellers tidy up, put out fresh flowers, and open their doors to potential buyers. But in today’s digital-first world—where buyers can tour homes online, schedule private showings, and even close virtually—the question arises: are open houses still worth it in 2025?

The answer: it depends on your market, your property, and your goals.

The Benefits of Hosting an Open House

1. Increased Exposure
An open house creates buzz and gets more eyes on your property. Even if attendees aren’t serious buyers, they often spread the word to friends and family who might be.
2. Convenience for Buyers
Instead of scheduling multiple private showings, buyers can casually walk through at a time that fits their schedule. This low-pressure environment often attracts curious buyers who may not have booked a private tour.
3. Emotional Connection
Photos and virtual tours are helpful, but there’s no substitute for walking into a home and feeling its atmosphere. Open houses allow buyers to imagine themselves living there—something digital tools can’t fully replicate.

The Downsides of Open Houses

1. Low Conversion Rates
While open houses may generate traffic, many attendees are “looky-loos” or neighbors rather than serious buyers. In fact, most homes are sold through private showings and digital marketing rather than open house walk-ins.
2. Security Concerns
Having strangers walk through your home can raise concerns about theft or privacy. Sellers need to prepare carefully to minimize risk.
3. Changing Buyer Behavior
Today’s buyers often rely on virtual tours, 3D walkthroughs, and video listings before deciding to see a home in person. This means fewer buyers depend on open houses to explore options.

Alternatives That Work in 2025

- Virtual Tours & 3D Walkthroughs – Buyers expect high-quality digital experiences before they ever step foot in a home.
- Targeted Online Advertising – Social media and listing platforms allow agents to put homes in front of highly qualified buyers.
- Private Showings by Appointment – These create exclusivity and allow serious buyers to view the property at their own pace.

So, Are Open Houses Worth It?

In 2025, open houses are no longer the only way to attract buyers, but they can still be effective—especially for generating exposure in competitive markets or showcasing unique homes. The best strategy is often a blend of digital marketing, private showings, and open houses to reach the widest audience.

If you’re considering selling, talk with your real estate agent about whether an open house makes sense for your property—or if a more modern approach might bring better results.