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About SERHANT.

Real estate is evolving, and SERHANT. is leading the way.

The World's Most Followed Real Estate Brand A New Standard in Real Estate

Founded by Ryan Serhant, one of the most recognized names in real estate, SERHANT. is a next-generation brokerage redefining how properties are marketed, experienced, and sold. Built at the intersection of real estate, media, technology, and innovation, SERHANT. brings a modern approach to an industry ready for change.

As the most followed real estate brand in the world, SERHANT. offers something traditional brokerages cannot easily replicate: the power of a globally recognized brand, an expansive digital audience, and a media-driven approach designed to connect exceptional properties with buyers around the world.

Meet Our Founder & CEO

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Ryan Serhant | Redefining Real Estate

Ryan Serhant is the founder and CEO of SERHANT., a visionary entrepreneur, bestselling author, and one of the most recognized names in real estate.

With more than $14 billion in lifetime real estate sales and a history of leading New York City's top-ranked real estate team, Ryan launched SERHANT. in 2020 with a mission to revolutionize the industry through innovative technology, world-class marketing, and the power of media.

As the star of Netflix's Owning Manhattan, Ryan has brought global attention to the SERHANT. brand, reinforcing his vision of a modern brokerage that delivers extraordinary exposure, exceptional service, and a new standard in real estate.

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Global Reach. Unmatched Visibility.

With more than 12 million social media followers, international exposure, and a global referral network spanning 133 countries, SERHANT. has transformed the way properties reach potential buyers.

Through strategic digital marketing, international listing distribution, cinematic storytelling, and targeted advertising, SERHANT. creates opportunities to showcase homes well beyond their immediate local markets.

From New Jersey to New York City and across international borders, this expansive reach helps connect properties with local, national, and global audiences.

The SERHANT. Advantage

What truly sets SERHANT. apart is its integrated platform of media, marketing, technology, and professional expertise.

1
SERHANT. Studios
Award-winning, cinematic-quality content and video production that bring properties to life and capture buyer attention.
2
SERHANT. ID Lab
World-class creative branding, design, and marketing strategies that position listings to stand out.
3
SERHANT. S.MPLE
AI-powered technology that helps agents streamline operations and deliver a more efficient client experience.
4
SERHANT. ADX
Technology-driven digital advertising solutions designed to expand exposure and connect listings with targeted audiences.
5
SERHANT. New Development
Specialized marketing, sales, and advisory expertise for new construction and luxury development projects.
6
SELL IT
Industry-leading education, coaching, and resources empowering agents to continually elevate their expertise.
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Global Power. Local Expertise.

At MY Home Group NJ, we are proud to bring the strength of SERHANT.'s global brand, innovative technology, and expansive marketing platform to our clients throughout New Jersey.

We combine this powerful reach with our local market knowledge, personalized service, and strategic approach to pricing, presentation, and negotiation.

For sellers, this means thoughtful positioning, compelling marketing, and opportunities for broader buyer exposure. For buyers, it means trusted local guidance backed by the resources and connections of a nationally recognized brokerage.

The result is a real estate experience that combines the personal attention of a dedicated local team with the marketing power and global reach of SERHANT.

Local Expertise. Global Exposure. Elevated Real Estate.

OUR VALUES

Our Team

Our promise: Strategic advice. Exceptional communication. Five-star service. Every client, every time.

Work With Us

Bringing together a team with the passion, dedication, and resources to help our clients reach their buying and selling goals. With you every step of the way.